Walt Disney World ®
is changing the way guests stay, play and even wait in lines thanks to the new system MyMagic, which gives visitors a more personalized vacation through the use of a new wristband called MagicBand.
In 2011, Walt Disney World ® began testing their newest technology, RFID (radio-frequency identification), which uses radio-frequency electromagnetic fields to transfer data wirelessly at short distances. All Disney ® Resort guests were given a “Key to the World” card with RF technology embedded in them. To identify themselves, all guests had to do was wave the card over the RF sensors, which are now set up throughout Disney ® Resorts.
The concept was later tested at Epcot ® where guests just flashed their “Key to the World” card over the sensor and were admitted into the park without gong through turnstiles. And now, they’re ready to take the technology one step further by eliminating the “Key to the World” cards altogether and issuing wristbands dubbed MagicBands, with RFID chips in them. These wristbands will serve as a number of different things including room keys, park tickets and FastPasses. Guests will also be able to charge purchases to their account and collect their PhotoPass pictures through the band.
But perhaps the most exciting part about MyMagic and the MagicBands is the ability to plan and customize your Walt Disney World ® trip before you even enter the park. The new system will give users access to a new website and app – called My Disney Experience so they can pre-select three FastPasses and V.I.P. seating for parades, fireworks and character meet-and-greets among other unique features.
Walt Disney Parks and Resorts Chairman Tom Staggs posted via a Disney ® blog earlier this month, “A major component of MyMagic+ is the new My Disney Experience website and mobile app, which gives guests planning their trip the latest information on all Walt Disney World Resort has to offer. We know that some people like to plan every aspect of their Disney vacation in advance while others like to plan very little, letting their day unfold spontaneously.
No matter where guests fall in that spectrum, My Disney Experience gives them the flexibility to plan as much or as little as they’d like to create the exact Disney experience they want. They can book dining and other experiences and reserve times for their favorite attractions, shows and more through an enhanced FastPass system, FastPass+. Once they arrive, they can use their smart phones to spontaneously change their plans in the moment, exploring our parks at their own pace and getting the most out of their visit.”
The MagicBands will be rolled out throughout the year, but will initially only be given to guests staying at Disney ® resorts. MyMagic and MagicBands will hopefully be available to all Disney ® guests by the end of the year.
Orlando, FL - 1/28/13