Last Week, Universal Parks & Resorts added to their exciting theme park offerings by launching a new app entitled, Universal ScreenPlay. The new app has been designed to use augmented reality to enhance visits to Universal Studios, and lets guests experience Universal movies and characters in a way they never have before.

The iOS and Android-compatible app is now available for free download from iTunes App Store and the Google play store. Once guests have downloaded the app and are in the park guests can simply look for the ScreenPlay signs and follow directions on their device on how to use the app. The most innovative feature of this new app is its ability to bring to life the ScreenPlay posters currently featured at a few spots inside Universal Studios. Once a guest has downloaded Universal ScreenPlay, it can be used to take photos of tags on the posters. The photos trigger the augmented reality functions, which include several features, most notably unique 3D experiences.

The posters will celebrate Universal’s past and future. So far, the posters include Transformers The Ride 3D, JAWS, Back to the Future and Jurassic Park. When you snap a photo of the images on the poster you’ll experience 3D animations ripping through the posters while sounds pump through your phone’s speakers. The ScreenPlay app also features mini-games, exclusive content, awards, and the creation of virtual postcards with some of Universal’s most popular characters that can be shared on Twitter and Facebook.

For a chance to see Universal movies and characters come to life in ways you’ve never experienced before make sure you download the Universal ScreenPlay app and then find discounted Universal Studios tickets right here on Best of Orlando. And while you’re there don’t forget to take advantage of the last few days of Universal Studios Mardi Gras parade with mouthwatering Cajun cuisine, dazzling daytime parades full of incredible floats and tons of beads, authentic musicians straight from the streets of the Big Easy and live concerts from some pretty big names in the industry including Kool & The Gang, Pitbull and The All-American Rejects. 

Orlando, FL – 04/01/13