In a little over one month, the all-new version of The Lion King will stampede into theaters. In addition to this iconic movie premiere, 2019 also marks the 25th anniversary of the original Lion King which released in 1994! With so much excitement around this one film, the Walt Disney Company is taking advantage of the opportunity to launch a global campaign to raise awareness of the crisis facing lions. This worldwide campaign will support the Lion Recovery Fund in an effort to help advance conservation across Africa. If fact, a main goal is to double the number of lions in the wild by 2050! For each special edition Simba or Nala plush that is sold, Disney will be donating $5 to the Wildlife Conservation Network in support of Lion Recovery Fund and its partners.

For now, these special edition Simba and Nala plushies are only available at Disney’s Animal Kingdom but starting July 1, 2019 they will also be located are additional shops within Walt Disney World and Disneyland Resort. The Simba plush features a blue pattern while the Nala plush features a white and orange pattern. Each of these 40,000 plush represents one of lions that the Lion Recovery Fund and Disney are working to ensure by 2050!

What is the Lion Recovery Fund?
This fund falls under the Wildlife Conservation Network and supports an array of organizations working across Africa to benefit habitats, people, and wildlife. The Lion Recovery Fund is dedicated to ensuring a long-term future for African lions by developing campaigns support the revitalization and protection of the species.

These special edition Simba and Nala plushies are currently available at Discovery Trading Company, Island Mercantile, and Mombasa in Disney’s Animal Kingdom and also at Seaside Souvenirs in Disney California Adventures Park. On July 1, 2019 the plush collection will also be available at Bazaar, Elias & Co., and World of Disney at Disneyland Resort as well as the Emporium, Mouse Gear, and World of Disney at Walt Disney World.

Ready to learn more about the Lion Recovery Fund and Disney’s many conservation efforts? Visit disney.com/ProtectTheLionPride for more information. Don’t forget to catch Disney’s The Lion King in theaters on July 19, 2019!