ICON Orlando just got a new name. After previously named the Orlando Eye, the Coca-Cola Orlando Eye, and then Icon Orlando, the 400-foot-tall observation wheel is now simply known as The Wheel.
The area containing The Wheel, Madame Tussauds Orlando, SEA LIFE Orlando Aquarium and dozens of restaurants is also rebranding itself as ICON Park.
In addition to the name change, the entertainment complex is welcoming a new food hall concept near the ticket queues called “Wheelhouse Market,” which is currently in its soft opening phase. The market offers globally-inspired food like bangers and mash, andouille sausage and giant Bavarian pretzels; acais bowls; cupcakes and other treats; made-to-order pizza and pasta; Latin-inspired fare and craft beer selections.
When Wheelhouse Market officially opens this summer, guests will be able to enjoy their meal at communal farm tables while watching sports on big-screen TVs or listening to live music or playlists.
ICON Park is also getting two new restaurants, Ox Grill will offer contemporary fare with steaks, pasta and a selection of international dishes and Mikado will serve up a sushi and hot pot concept.
“Our focus is on creating new, unique experiences that will make Icon Park even more enjoyable for first-time and returning guests,” said Chris Jaskiewicz, CEO in a statement.