The Coca-Cola Orlando Eye at I-Drive 360

The next time you visit Orlando’s entertainment and dining destination I-Drive 360 you may notice the Orlando Eye has a new look and name. The largest observation wheel on the East Coast is now the Coca-Cola Orlando Eye!

The newly named eye is now decked out in Coca-Cola’s signature red and white colors and select capsules will have VIP treatment with music, selfie sticks and coolers of Coca-Cola products.

"I-Drive 360 is delighted to be the home of the Coca-Cola Orlando Eye. The partnership with Coca-Cola further reinforces the Eye as Central Florida's iconic symbol and a must experience for both visitors and residents," said John Stine, Director of Marketing and Sales for I-Drive 360 in a statement. "The Coca-Cola Orlando Eye further reinforces the outstanding blend of attractions, dining venues, shopping and lushly landscaped courtyard that make I-Drive 360 Central Florida's premier entertainment complex." 

Krista Schulte, Vice President of Foodservice and On Premise, Coca-Cola North America  added, "We are excited to play a part in entertaining guests visiting I-Drive 360. People from all over the world visit I-Drive 360 and people all over the world enjoy Coca-Cola.”

As for Coca-Cola’s partnership with I-Drive, Robin Goodchild, General Manager of the Coca-Cola Orlando Eye seems to think it’ll enhance guests overall experience.

"The Coca-Cola Orlando Eye will strengthen its role as the iconic centerpiece of I-Drive 360 and Central Florida while providing guests an improve experience and memories to share." 

The Orlando Eye Becomes The Coca-Cola Orlando Eye

While the name and some of the look may have changed, guests will still be able to experience the wheel’s unparalleled 360-degree views of Central Florida, including Orlando theme parks, attractions, downtown Orlando and Kennedy Space Center, all while in a glass capsule. The wheel flies you up and over Orlando in a serene 20-minute ride.

In addition to the amazing views, the Coca-Cola Orlando Eye also includes a pre-flight 4D cinema experience, which takes guests on a full 3D aerial journey of Florida.

Orlando, FL – 8/8/16

By: Jena Pugh