The next time you visit Orlando’s entertainment and dining destination I-Drive 360 you may notice the Orlando Eye has a new look and name. The largest observation wheel on the East Coast is now the Coca-Cola Orlando Eye!
The newly named eye is now decked out in Coca-Cola’s signature red and white colors and select capsules will have VIP treatment with music, selfie sticks and coolers of Coca-Cola products. "I-Drive 360 is delighted to be the home of the Coca-Cola Orlando Eye. The partnership with Coca-Cola further reinforces the Eye as Central Florida's iconic symbol and a must experience for both visitors and residents," said John Stine, Director of Marketing and Sales for I-Drive 360 in a statement. "The Coca-Cola Orlando Eye further reinforces the outstanding blend of attractions, dining venues, shopping and lushly landscaped courtyard that make I-Drive 360 Central Florida's premier entertainment complex." Krista Schulte, Vice President of Foodservice and On Premise, Coca-Cola North America added, "We are excited to play a part in entertaining guests visiting I-Drive 360. People from all over the world visit I-Drive 360 and people all over the world enjoy Coca-Cola.” As for Coca-Cola’s partnership with I-Drive, Robin Goodchild, General Manager of the Coca-Cola Orlando Eye seems to think it’ll enhance guests overall experience. "The Coca-Cola Orlando Eye will strengthen its role as the iconic centerpiece of I-Drive 360 and Central Florida while providing guests an improve experience and memories to share."
While the name and some of the look may have changed, guests will still be able to experience the wheel’s unparalleled 360-degree views of Central Florida, including Orlando theme parks, attractions, downtown Orlando and Kennedy Space Center, all while in a glass capsule. The wheel flies you up and over Orlando in a serene 20-minute ride. In addition to the amazing views, the Coca-Cola Orlando Eye also includes a pre-flight 4D cinema experience, which takes guests on a full 3D aerial journey of Florida.
Orlando, FL – 8/8/16 By: Jena Pugh |